To gain a deeper understanding of the current consumption status and demand characteristics of the wiping products market, the organizing committee of the "Asia Wiping Materials Conference and Hygiene Products Industry Exchange Meeting" conducted a "Wiping Products Survey" during the "18th China International Nonwovens Exhibition and Conference (CINTE25)." This survey covered aspects such as basic consumer information, product usage habits, preferred purchase channels, decision-making factors, evaluations of existing products, and expectations for improvement. The results will provide data support for formulating market strategies, optimizing product upgrades, and guiding brand development directions for wiping products.

The survey results are as follows (these results represent only the sample data collected from participants during the exhibition period):

· Toilet Paper Wipes are the Most Watched Product Type

According to the sample data collected during the exhibition, toilet paper wipes garnered the highest attention at 63.44%, significantly higher than other types of wiping products, indicating their dominant position in users' daily usage. It is recommended that brands continue to optimize toilet paper wipes—such as improving material comfort and increasing functional diversity—to consolidate market advantages.

· Daily Cleaning is the Primary Requirement

Among all usage needs, daily cleaning (e.g., hand and facial cleaning) accounted for the highest proportion at 76.34%, significantly higher than other options. This indicates that consumers primarily use wiping products to meet basic daily cleaning needs. It is recommended that enterprises continue to emphasize the convenience and effectiveness of daily cleaning in product promotion and functional design to consolidate this core demand market.

· E-commerce Platforms are the Primary Purchase Channel

Among all purchase channels, the proportion of consumers choosing e-commerce platforms was the highest at 59.14%, significantly higher than other channels, indicating that online e-commerce channels dominate the sales of wiping products. It is recommended that brands strengthen store operations on e-commerce platforms, optimize product displays and user shopping experiences, and utilize big data from these platforms to analyze consumer needs for precise product recommendations.

· Most Respondents Hold a Positive Attitude Toward Degradable and Eco-friendly Wiping Products

Over half (53.76%) of respondents expressed strong support and were willing to pay a higher price for eco-friendly materials; another 34.41% were relatively supportive and would prioritize them if the price was similar. Together, these two groups accounted for 88.17%, indicating a high market acceptance for eco-friendly wiping products. It is recommended that enterprises highlight eco-friendly advantages during promotion and, targeting the "relatively supportive" group, further enhance their purchase intention through optimized cost control or differentiated pricing strategies.

Summary

This survey reveals clear consumption trends and areas for optimization in the wiping products market.

· Core Needs & Channels: Daily cleaning (76.34%) is the primary requirement, and e-commerce platforms (59.14%) are the main purchase channel.

· Brand & Quality: Consumer decisions rely heavily on brand awareness (73.12%) and product quality. This is reflected not only in the prioritization of purchase factors but also in the high recognition of Jinsanfa Nonwovens for having "more reliable product quality" (67.74%).

· Pain Points & Improvement: User dissatisfaction with current products mainly centers on "distrust in ingredients" (41.94%). This directly drives "improving product quality" (61.29%) as the most urgent improvement need, which is also echoed by concerns regarding "ingredients," "adding skincare benefits," and "stronger cleaning power."

· Sustainability: With the rise of environmental awareness, 88.17% of respondents support degradable materials, and 63.44% expect more minimalist and eco-friendly packaging.

· Consumption Behavior: Over half of users (51.61%) are willing to try new products, and nearly 80% (78%) make purchases based on promotions. Notably, 40% "will definitely stock up in bulk," indicating strong market potential for both trial and bulk purchasing.